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Keywords: Green brand image
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (6): 1638–1657.
Published: 22 August 2025
...Ziyi Hua; Minghao Huang; Qiuchao Li Purpose This study explores how green marketing practices adopted by eco-certified hotels in China affect guests’ repurchase intention. Drawing on the resource-based view, it examines the sequential mediation of green brand image and customer loyalty...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (4): 1112–1128.
Published: 07 August 2025
.../approach Based on the stimulus-organism-response (SOR) model and cognitive response theory (CRT), this study uses 483 questionnaire data from Chinese consumers to analyse the social media influencers’ (SMIs) source credibility on green experience, green brand image (GBI), and sustainable consumption. PLS...
