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Keywords: Green consumption consciousness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (5): 1321–1338.
Published: 28 October 2024
... Structural equation modeling was applied to data from 532 questionnaire responses. Findings All hypotheses were supported. Customers’ environmental consciousness, green brand consciousness and green brand self-expression strongly affect green consumption consciousness. The effect of environmental...
