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Keywords: Green identification
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (7): 1854–1870.
Published: 24 December 2024
... influence mechanism of GCI by combining media communication and consumer behavior. Furthermore, it provides new insights into the moderating role of social media users’ follow status and nationality. Green influencers Social identity theory Parasocial interaction theory Green identification Green...
