Keywords: Green perceived risk
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–29.
Published: 18 May 2026
.../approach The empirical investigation begins with the measured psychological state of GCC and examines its downstream consequences, with Green Perceived Risk (GPR) moderating this mediated pathway. Specifically, the study proposes that confusion fosters Perceived Consumer Skepticism (PCS), which in turn...

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