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1-2 of 2
Keywords: Green satisfaction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 987–1006.
Published: 28 October 2024
... equation modeling (PLS-SEM) tests proposed relationships. Regression analysis examines the chain mediating effect of VCC and green satisfaction, while group analysis assesses intergenerational differences. Findings Sustainable service quality positively influences consumer VCC, which in turn impacts...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3008–3031.
Published: 14 June 2023
... advertising attitude. Green satisfaction fully mediates the relationship between green advertising attitude and positive word of mouth for products and services with green advertising for collectivist Chinese consumers. Meanwhile, green satisfaction partially mediates the relationship between green...
