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Keywords: Grit
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1270–1285.
Published: 20 November 2020
...Denni Arli; Fandy Tjiptono; Aaron Tkaczynski; Marat Bakpayev Purpose The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life, sometimes “winning at any cost”. The purpose...
