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Keywords: Groundedness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 01 September 2026
...Jinchao Lin; Qiujin Zheng; Huiyuan Hu Purpose This study, based on the stimulus–organism–response theory and the Elaboration Likelihood Model, examines how retro packaging design influences food waste reduction intentions, testing parallel mediation (groundedness and perceived efforts...
