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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1286–1304.
Published: 11 November 2019
... to operators of online games when motivating players to work in groups. A recent review of the literature has revealed the diversity of players’ motivations for playing games. For example, Lo et al. (2005) interviewed online game players and found that they played for social interaction...
