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Keywords: Group behaviour
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Journal Articles
Perceived benefits, perceived risk, and trust: Influences on consumers' group buying behaviour
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Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 225–248.
Published: 29 March 2013
... and perceived risks influence consumers' attitudes toward online group buying. China Consumer behaviour Group behaviour Electronic commerce Group buying behaviour Online Chinese consumers Perceived benefit Perceived risk Trust to initiator Attitude Purchase intention Group buying as a new...
