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1-5 of 5
Keywords: Guanxi
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (9): 2615–2631.
Published: 25 September 2025
...Ruoqi Geng; Dorothy A. Yen; Goudarz Azar; Anthony Di Benedetto Purpose This study examines how macro (unpredictable government interventions) and micro (guanxi) institutional forces moderate the effect of firms' green innovations on green customer cooperation (GCC) practices. Design/methodology...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (6): 1266–1284.
Published: 27 September 2021
...Wen-Kuei Wu; Hsiao-Chung Wu; Chih-Sung Lai Purpose This study aims to explore how a buyer's perceived buyer-seller (B-S) guanxi facets (i.e. ganqing, renqing and mianzi) and guanxi positions (i.e. zi-ji-ren, shou-ren and sheng-ren) affect the seller's influence effectiveness (SIE) and purchase...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (3): 587–604.
Published: 11 June 2018
... factors, such as government interference, legal protection, and the importance of guanxi. Design/methodology/approach This study conducted a questionnaire survey and collected data from 393 Chinese manufacturer managers in China. Findings Partner’s government relations increase focal firm’s...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2003) 15 (4): 3–18.
Published: 18 December 2003
..., and conditions in the macro‐environment. © MCB UP Limited 2003 Wholly owned foreign enterprises Joint Ventures Guanxi Market Entry Methods for Western Firms in China by Jonathan Wilson, Senior Lecturer, Ashcroft International Business School, East Road, Cambridge, CB1 3PT and Ross Brennan...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2003) 15 (1-2): 27–38.
Published: 01 April 2003
... to be an important constituent of the Asian culture and can be seen as a form of relationship investment, that if cultivated well, can uplift interactions between businesses. © MCB UP Limited 2003 Gift‐giving Culture Asian Guanxi An Inference of Gift-Giving Within Asian Business Culture by Clare D...
