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Keywords: Handmade
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3383–3400.
Published: 01 April 2025
...Xiaoming Fan Purpose This research examines the effect of handmade production (vs AI-made) on product creativity (dual dimensions of originality and usefulness) evaluations. Design/methodology/approach This paper is based on the investment theory of creativity and the experimental method...
Includes: Supplementary data
