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Keywords: Health
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (1): 148–164.
Published: 23 May 2025
... over consumerism and individualism (Davies and Gane, 2021 ; Laruffa, 2024). The coherence of this framework stems from how these dimensions collectively address vulnerabilities in elderly health management, counteract market inequalities and social insecurities inherent to neoliberal policies (Sparke...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 865–886.
Published: 24 August 2021
... on four persuasive messages aimed at increasing food consumption in a realistic and natural setting at hotel buffets. The eight treatments included four persuasive messages (placebo appeal, health appeal, environmental appeal, local origin appeal), each with and without endorsement (i.e. with/without...
