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Keywords: Health and environmental consciousness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 09 July 2026
... modeling, we tested relationships among health/environmental consciousness, conspicuous consumption effects (bandwagon, snob and Veblen), self-congruity and behavioral intentions. Findings Health consciousness significantly influences the snob effect but not bandwagon or Veblen effects. Notably...
