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Keywords: Health belief model
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3008–3031.
Published: 14 June 2023
... of the first few studies investigating the mediating role of green satisfaction and green brand equity for collectivist consumer behaviors based on the health belief model (HBM). Joseph Lok-Man Lee can be contacted at: joseph.lee@cpce-polyu.edu.hk 21 05 2022 26 10 2022 05 05 2023 06...
