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Keywords: Hedonic and utilitarian value
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 03 November 2025
...) . Perceived intrusiveness was measured with a 3-item scale from Li et al. (2002) , and privacy self-efficacy with a modified 4-item scale from Wang et al. (2019) . Hedonic and utilitarian values were assessed using four and five items, respectively, adapted from Childers et al...
