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Keywords: Hedonic benefits
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (2): 401–417.
Published: 01 June 2021
... on utilitarian benefits, hedonic benefits, perceived risk, customer satisfaction, customer trust and customers' psychological ownership (CPO) on 205 people. They verified their hypotheses using structural equation modeling analysis. Findings The authors found that customer trust positively influences CPO...
