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Keywords: Hedonic shopping values
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (2): 200–224.
Published: 29 March 2013
... were used to analyze the data. Findings The findings reveal that hedonic shopping value measurement scale is a reliable and valid scale to be used for Malaysian consumers. However, the same could not be ascertained on the utilitarian shopping value measurement scale. The results further reveal...
