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Keywords: Hedonist innovativeness
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Journal Articles
Higher innovativeness, lower technostress?: comparative study of determinants on FinTech usage behavior between Korean and Chinese Gen Z consumers
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Asia Pacific Journal of Marketing and Logistics (2023) 35 (7): 1663–1681.
Published: 12 October 2022
... a significant positive impact on FinTech usage intention for all samples. Hedonist innovativeness had no significant positive impact on FinTech usage intention for all samples, but it differently affected the three sub-dimensions of technostress (uncertainty, invasion, and complexity) for each sample...
