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Keywords: Heterogeneity analysis
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2026) 38 (9): 3035–3051.
Published: 10 November 2025
... verification of Hypothesis 1 and lays a foundation for subsequent research on the “technology-market-institution” collaborative empowerment framework for green consumption. Heterogeneity analysis reveals that AI’s positive impact on green consumption is stronger in cities located in North, East and South...
