Keywords: Higher education
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 281–298.
Published: 31 July 2019
.../implications The study provides a basis for future research on higher education recruitment for new and regional universities and for IPRSs. As the research focused on two Australian universities, knowledge obtained should be explored further. Practical implications Results suggest students considering...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (1)
Published: 07 January 2014
... Service quality in a higher education context: an integrated model Parves Sultan School of Management and Marketing, Central Queensland University, Rockhampton, Australia Ho Yin Wong Deakin Graduate School of Business, Deakin University, Melbourne...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (5): 803–820.
Published: 04 November 2013
...Riza Casidy Purpose – The purpose of this paper is to examine the relationship between perceived brand orientation (PBO), satisfaction, loyalty, and post-enrolment communication behaviour in the Australian higher education sector. Design/methodology/approach – Two hundred and fifty-eight...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2013) 25 (3): 391–427.
Published: 17 June 2013
... university setting. Michael D. Clemes can be contacted at: Michael.Clemes@lincoln.ac.nz © Emerald Group Publishing Limited 2013 Service quality Student satisfaction Multi-level model Higher education China Universities Students China's higher education sector has experienced...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 738–754.
Published: 02 November 2012
...Vanessa Ann Quintal; David H. Wong; Mary FitzPatrick; Janet Davey; Lijuan Dai Purpose Despite the competitive internationalization of higher education, international students' responses to dissatisfaction (consumer complaining behavior or CCB) are not well understood in New Zealand. While studies...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 755–784.
Published: 02 November 2012
...Vanessa Ann Quintal; David H. Wong; Parves Sultan; Ho Yin Wong Purpose The aim of this study is to develop and empirically test an integrated model incorporating the antecedents and consequences of service quality in a higher education context. Design/methodology/approach This research...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (5): 717–737.
Published: 02 November 2012
...Vanessa Ann Quintal; David H. Wong; Tim Mazzarol; Geoffrey N. Soutar Purpose The purpose of this paper is to review the changes in the international education sector that have taken place over the decade since the authors' book, The Global Market for Higher Education was published in 2001...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2012) 24 (2): 328–342.
Published: 30 March 2012
...David H. Wong Purpose The purpose of this paper is to draw attention to the implications of an e‐learning strategy – a strategy that is increasingly employed with greater intensity by many higher education institutions, by re‐examining the value creation process from a service‐dominant logic...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (2): 232–242.
Published: 27 March 2009
... the TPB, the widely used psychology theory, in the Chinese context. H3. A Chinese student's perceived control towards enrolling in an offshore program has a positive relationship with his or her enrollment intention towards this program. Higher education Country of origin China...

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