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Keywords: Historical nostalgia
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (1): 185–205.
Published: 20 July 2023
... types of nostalgic brand spokes-characters (i.e., eliciting personal nostalgia and historical nostalgia) were examined separately and compared to verify their contributions to more positive brand attitude, as well as related mechanisms, that is, whether consumer trust in the spokes-character mediated...
