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Keywords: Hotel
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Journal Articles
The power of photographs: the impact of marketer- and user-generated photographs on consumers' online hotel booking
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2023) 35 (9): 2145–2163.
Published: 02 January 2023
...Junhui He Purpose This study examined how marketer- and user-generated photographs jointly influence consumers' online hotel booking. Design/methodology/approach Viewing photographs as stimuli that influence consumers' online hotel booking, this study proposes a research model and validates...
Journal Articles
What drives persuasion to choose healthy and ecological food at hotel buffets: message, receiver or sender?
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2022) 34 (5): 865–886.
Published: 24 August 2021
... of tourists by simultaneously investigating how these three characteristics influence tourists' healthy and ecological food choices at hotel buffets. Design/methodology/approach A randomised 4 × 2 between-subject experimental design, replicated in two hotels, collected perceptions of 329 participants...
Journal Articles
How CSR influences customer behavioural loyalty in the Chinese hotel industry
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Asia Pacific Journal of Marketing and Logistics (2020) 32 (1): 1–22.
Published: 31 May 2019
...Matthew Tingchi Liu; Yongdan Liu; Ziying Mo; Zhidong Zhao; Zhenghao Zhu Purpose The purpose of this paper is to focus on how corporate social responsibility (CSR) (i.e. responsibility to customers, employees and society) influences customer behavioural loyalty in the hotel industry. The mediating...
