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Journal Articles
RETRACTED: Navigating the digital travel landscape: understanding the role of technology readiness in OTAs acceptance and usage for hotel bookings
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1393–1408.
Published: 28 December 2023
... Hotel booking The Asia Pacific region is witnessing a surge in online travel services, yet Malaysia's adoption remains relatively low, with only 34% relying solely on online bookings and 33% engaging with online travel agencies (OTAs) (Travel Daily News, 2023). Gu and Wu (2019) highlight...
