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Keywords: Hotel industry
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (4): 1011–1029.
Published: 06 July 2022
... Mobile Word of mouth Online reviews Text generation Hotel industry The development of Internet technology has transformed the way consumers share information with others. Consequently, electronic elements have been added to traditional word-of-mouth (WOM) behavior, resulting in electronic WOM...
