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Keywords: Human-like AI chatbots
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Journal Articles
Human-like or robot-like AI chatbots? Consumer’s preference of the anthropomorphism of AI chatbots under the advance selling
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3965–3983.
Published: 12 May 2025
.... Study 3 further investigated the boundary conditions of these effects under different levels of consumer expected effort. Findings According to the results of the studies, we have proved that consumers prefer to communicate with human-like AI chatbots in advance selling, and this is caused...
