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Keywords: Human-likeness
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 07 September 2026
... for Persuasive Boundaries (RPB), Ethical Treatment of Consumers and Clarity of Responsibility for Persuasion, with RPB carrying the greatest outer weight in Study 2. Value alignment partially mediates the PPL-VI–PI association, procedural fairness the PPL-VI–WAI association and perceived human-likeness modestly...
Includes: Supplementary data
