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Keywords: Identity congruence
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Journal Articles
How environmental, social and governance (ESG) communication inspires consumer advocacy
Available to Purchase
Asia Pacific Journal of Marketing and Logistics 1–16.
Published: 06 January 2026
... the influence of ESG communication on corporate sustainable images, identity congruence, perceived attractiveness and consumer advocacy. Findings The results show that ESG communication promotes sustainable images and identity congruence, enhances perceived attractiveness and sustainable image and identity...
