...Balgopal Singh Purpose This research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands. Design/methodology/approach The empirical research framework was developed by synthesising the past...

... and image (Ferrand and Vecchiatini, 2002). However, studies have discovered that businesses cannot differentiate with satisfaction alone (Berman, 2005). The relationship between satisfaction and repurchase intent/loyalty is not necessarily a linear one as, for example, intensity of competition has an impact...

.... Findings – The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall, the results suggest a good validity...

... on a sample of 528 university students. Findings The findings show that information (marketing communications) is more statistically significant than past experience as the antecedents of service quality. The consequences of service quality are composed of trust, satisfaction, and image. Overall...

... offline trust and image, and no direct relationship with online continual usage. Surprisingly, and contrary to current literature, pre‐existing offline trust had no direct relationship with online continual usage. However, both pre‐existing offline image and subjective norms confirmed the literature...

...Fang Wan; Ronald J. Faber; Anthony Fung This study seeks to determine if body image disturbance and eating disorders that have plagued Western women are now becoming more common in Asia as well. Additionally, it attempts to examine perceptions of the impact of models in advertising in both cultures...