...Bo Peng; Yongmei Liu; Bo Xiao; Zian Fang Purpose This study aims to investigate the impact of immersion on user retention within high-participation online fitness contexts, where users are required to concurrently process visual instructions and execute physical movements. This dual-task...

... respondents. Findings The results show that perceived augmentation positively influences utilitarian and hedonic value. The wow-effect mediates the impact of perceived augmentation on utilitarian value. Immersion mediates the impact of perceived augmentation on two types of perceived value. Perceived ease...

... the coolness factors and hedonic motivation system acceptance model to construct a comprehensive theoretical model analyzing mobile game players' willingness to make in-game purchases. The framework includes multidimensional variables such as joy, coolness, immersion, and game experience. Using data from 392...