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1-3 of 3
Keywords: Immersive experience
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–19.
Published: 22 June 2026
.... H1. Host sincerity positively influences tourists' immersive experiences. Feng Zeng Xu can be contacted at: xfz@sdu.edu.cn 20 12 2025 14 03 2026 04 05 2026 04 05 2026 © Emerald Publishing Limited 2026 Emerald Publishing Limited Licensed re-use rights...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–20.
Published: 24 March 2026
... tourism immersive experience satisfaction and constructs a model. Finally, questionnaire data is collected to test relationships between scene theme, interaction mechanism, immersion, positive emotion and tourist satisfaction. Findings Findings show tourists generally positively evaluate AI-driven...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (12): 3138–3155.
Published: 21 June 2023
...-creation behavior. In this study, the authors aim to reveal the influence mechanisms of online fitness user engagement on value co-creation behavior by considering emotional resonance and immersive experience as mediating variables. Design/methodology/approach The authors proposed and empirically...
