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Keywords: Incentive design
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2022) 34 (8): 1634–1658.
Published: 28 October 2021
... and the brand's expected profit. Decentralized service chains Incentive design Customer acquisition Customer retention As described above, in our two-period decentralized service chain, the brand subcontracts its products/services to the agent. The brand obtains all sales revenue but must give...
