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Keywords: Independent R&D
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (12): 3926–3946.
Published: 23 May 2025
... strategies are constructed. Simulation analysis explores how factors like R&D investment cost and consumer attention influence strategy choices. Findings The results show that when the success rate of R&D is high, manufacturers tend to choose independent R&D as a stable strategy despite...
