Keywords: Individual perception
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2010) 22 (2): 179–195.
Published: 30 March 2010
... from previous studies, which themselves use the Likert approach. Ethnocentrism Japan Consumer behaviour Behaviourally‐anchored rating scales Individual perception Measuring peoples' opinions or attitudes on questionnaires using measurement scales is a common practice in all fields...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 555–569.
Published: 02 October 2009
... in such a scenario. Individual perception Postgraduates Overseas students Australia Customer satisfaction The aim of this paper is to examine the perceptions of international postgraduate business students from Asia with regard to the educational and non‐educational services that impact on student...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (4): 475–488.
Published: 02 October 2009
... and the United States; (3) Australia and Saudi Arabia; (4) Canada and Mexico; (5) Brazil and Japan. Alain d'Astous can be contacted at: alain.dastous@hec.ca © Emerald Group Publishing Limited 2009 Individual perception Personality China National cultures Country of origin...
Journal Articles

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