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Keywords: Individual psychology
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 329–341.
Published: 03 July 2009
...@ntu.edu.sg © Emerald Group Publishing Limited 2009 Consumer behaviour Conversation Consumer goods Individual psychology Word‐of‐mouth (WOM) is an informal mode of communication between private parties concerning the evaluation of goods and services (Dichter, 1966 ; Singh, 1988...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 381–395.
Published: 03 October 2008
... can be contacted at: mstai@polyu.edu.hk © Emerald Group Publishing Limited 2008 Consumer behavior China Social values Individual psychology Shopping orientation has been defined as a shopping lifestyle and is used to predict consumer behavior (Valencia, 1982; Ownbey, 1991...
