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Keywords: Individual psychology
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2009) 21 (3): 329–341.
Published: 03 July 2009
... Group Publishing Limited 2009 Consumer behaviour Conversation Consumer goods Individual psychology H1. The tie strength main effect was significant. Subjects gave more WOM to their strong tie than weak tie (F(1,102) = 8.70, p < 0.005; X...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2008) 20 (4): 381–395.
Published: 03 October 2008
... be contacted at: mstai@polyu.edu.hk © Emerald Group Publishing Limited 2008 Consumer behavior China Social values Individual psychology Personal values are widely acknowledged as the underlying determinants of consumer attitudes and behavior (Homer and Kahle, 1988). The term “personal...

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