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Keywords: Inference regarding persuasion motives
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (5): 1159–1174.
Published: 15 October 2020
... provides both theoretical and practical insights for understanding how best to implement influencer marketing. Influencer marketing Advertising disclosures Inference regarding persuasion motives Number of followers With the emergence of social media, we are now living in a connected world...
