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Keywords: Influence of peers
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2019) 31 (4): 855–874.
Published: 13 March 2019
... were taught their environmentally sustainable apparel (ESA) consumption behavior through social media, and also how the influence of peers affected their purchase intentions. Design/methodology/approach A total of 238 survey responses were collected and analyzed from a Chinese research firm in 2016...
