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Keywords: Information
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Journal Articles
The impact of perceived experience with ChatGPT on online consumers' information searching behavior: an empirical study of Iranian college students
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 1007–1028.
Published: 01 October 2024
...Hamid Alizadeh; Hamed Nazarpour Kashani Purpose The purpose of this study is to explore the impact of perceived experience with ChatGPT on online consumers' information searching behavior. The study also examines the moderating effects of those relationships. Design/methodology/approach...
Journal Articles
Western consumers' understanding of carbon offsets and its relationship to behavior
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Asia Pacific Journal of Marketing and Logistics (2011) 23 (5): 583–603.
Published: 15 November 2011
... knowledge, which may be due to the debate surrounding carbon issues and/or because the information is based on complex scientific foundations, which the average consumer may have difficulty grasping, regardless of country. Originality/value This is one of the first pieces of academic research to explore...
Journal Articles
The effects of single‐message single‐source mixed word‐of‐mouth on product attitude and purchase intention
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Asia Pacific Journal of Marketing and Logistics (2007) 19 (1): 75–86.
Published: 16 January 2007
...Ho Lai Ying; Cindy M.Y. Chung Purpose This study seeks to investigate how attitude towards and purchase intention of a product will be affected by involvement level and presentation order of positive and negative word‐of‐mouth (WOM) information when presented in a single‐message single‐source...
Journal Articles
How positive and negative frames influence the decisions of persons in the United States and Australia
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Asia Pacific Journal of Marketing and Logistics (2001) 13 (2): 64–71.
Published: 01 June 2001
...Irwin P. Levin; Gary J. Gaeth; Felicitas Evangelista; Gerald Albaum; Judy Schreiber Cites the existence of information framing effects as an interesting phenomenon in the area of human judgements and decision‐making. Uses three distinct types of framing effect and the hypothesis identified by Leven...
