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Keywords: Information diversity
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Journal Articles
Does diversity facilitate consumer decisions: a comparative perspective based on single-category versus multi-category products
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (4): 936–956.
Published: 07 November 2023
...Xiaosong Dong; Hanqi Tu; Hanzhe Zhu; Tianlang Liu; Xing Zhao; Kai Xie Purpose This study aims to explore the opposite effects of single-category versus multi-category products information diversity on consumer decision making. Further, the authors investigate the moderating role of three...
