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Keywords: Information processing fluency
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–17.
Published: 02 January 2026
... exert a significant interactive effect on consumer purchase intentions, (2) information processing fluency mediates this interaction and (3) symbolic consumption context moderates the interactive effect. Originality/value This study shifts the focus from comparing human versus AI design sources...
Includes: Supplementary data
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (6): 1194–1213.
Published: 02 September 2019
... 2019 14 06 2019 © Emerald Publishing Limited 2019 Emerald Publishing Limited Licensed re-use rights only Construal level theory Brand concepts Human values Incidental emotions Information processing fluency H1b. For a brand with an existing openness to change...
