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Keywords: Information research
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Journal Articles
The influence of explicit and implicit service promises on Chinese students’ expectations of overseas universities
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2006) 18 (2): 129–145.
Published: 01 April 2006
... information sources (explicit and implicit service promises) influence Chinese students’ expectations of overseas universities service quality. Consumers China Australia Students Information research Customer services quality Enormous growth in the global demand for international higher...
Journal Articles
Effect of product usage, satisfaction and involvement on brand switching behaviour
Available to Purchase
Asia Pacific Journal of Marketing and Logistics (2004) 16 (4): 82–104.
Published: 01 December 2004
... Brand management Product management Information research Effect of Product Usage, Satisfaction and Involvement on Brand Switching Behaviour Effect of Product Usage, Satisfaction and Involvement on Brand Switching Behaviour by Paurav Shukla, Senior Lecturer Marketing Area, University of Brighton...
