Keywords: Information sharing
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Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (2): 390–407.
Published: 11 August 2023
.../approach Based on a sample of 624 participants, the results support that social media engagement has indirect effects on culinary brand equity development through travel attitudes and information sharing. Findings The study finds that values are expressed as foundational attributes that have indirect...
Journal Articles
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2018) 30 (2): 417–437.
Published: 09 April 2018
... is to examine the mechanisms that transform SC into RP. By exercising the relationship learning (joint sense-making, information sharing, and knowledge integration), this paper proposes that SC will transform into RP. Design/methodology/approach Quantitative study was employed in this study. Questionnaires...

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