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Keywords: Information source
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Journal Articles
The impact of new energy vehicle information sources on mass consumers' purchase intentions: an investigation in China
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Asia Pacific Journal of Marketing and Logistics (2024) 36 (6): 1337–1354.
Published: 15 December 2023
...Yongqing Xiong; Qian Cheng; Yukang Xiong; Mingyan Liao Purpose This study aims to investigate the impact and mechanism of new energy vehicle (NEV) information sources (IS) on mass consumers' purchase intentions (PIs) in China. Design/methodology/approach Around 902 valid questionnaires were...
