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Keywords: Information types
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (11): 3097–3112.
Published: 21 March 2025
...Biao Luo; Zhongqing Zhu Purpose This research aims to examine how green advertising benefit appeals (self-benefit and other-benefit) and information types (competence and warmth) work together to promote purchase intentions. Design/methodology/approach We conducted three experiments through...
