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Keywords: Informational interaction
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2023) 35 (10): 2565–2581.
Published: 28 April 2023
... was used to analyze the data. Findings The results show that informational interactions affect customer trust both in sellers and platforms, resulting in customer loyalty. The findings also show that emotional interactions affect customer trust in sellers. Multi-group analyses suggest that the impacts...
