Keywords: Innovation capability
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2020) 32 (2): 445–472.
Published: 08 October 2019
... and problem solving) and innovation capability (i.e. the implementation of creative ideas) – among firms of different sizes and within different market contexts. The authors conceptualize customer orientation as a firm’s capacity to create and deliver superior customer value through the processing of market...

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