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Keywords: Innovation diffusion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 98–113.
Published: 09 January 2017
... will extend upon other cultures high in uncertainty avoidance. Originality/value This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2014) 26 (2): 211–231.
Published: 08 April 2014
... at: lgao0@utas.edu.au © Emerald Group Publishing Limited 2014 Information systems Innovation diffusion Hybrid intelligent business systems Innovation adoption behaviour RFID application to logistic In this study, consumer acceptance is defined as the relatively enduring cognitive...
