Keywords: Innovation diffusion
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 98–113.
Published: 09 January 2017
... will extend upon other cultures high in uncertainty avoidance. Originality/value This research will shed some light on an area of marketing that has been previously under-researched: form-based design in global innovation diffusion focusing on Asian countries and provide a more systematic approach...
Journal Articles

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