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Keywords: Instagram
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Journal Articles
Asia Pacific Journal of Marketing and Logistics 1–23.
Published: 07 May 2026
...Chia-Lin Hsu; Yen-Chun Chen; Yi-Ying Huang Purpose This study addresses a critical theoretical and managerial gap by moving beyond general analyses of social media communication to present the first systematic empirical investigation of how six specific micro-level Instagram (IG) style design...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2025) 37 (4): 895–913.
Published: 17 September 2024
... be contacted at: kjwang@mail.ntust.edu.tw 08 04 2024 01 06 2024 01 08 2024 13 08 2024 15 08 2024 © Emerald Publishing Limited 2024 Emerald Publishing Limited Licensed re-use rights only Digital marketing Maternity and baby care industry Instagram Machine learning...
Journal Articles
Asia Pacific Journal of Marketing and Logistics (2024) 36 (10): 2448–2463.
Published: 22 March 2024
... specifically on Instagram. Design/methodology/approach A laboratory experiment was conducted to investigate how color congruence between themes and background in brand posts influences flow and aesthetic experience, subsequently affecting marketing communication parameters such as brand attitude, visit...
