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Keywords: Instant reward promotions
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2021) 33 (2): 513–525.
Published: 18 May 2020
... industry to stimulate short-term sales with collectable toy premiums. This form of instant reward promotions (IRP) is a rapid strategy to reward customers instantly, with a small free premium per fixed spend (Minnema et al., 2017). © Emerald Publishing Limited 2020 Emerald Publishing Limited...
