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Keywords: Institutional pressures
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2015) 27 (2): 267–293.
Published: 13 April 2015
.... To address the research gaps, the purpose of this paper is to examine the impact of institutional pressures upon market orientation implementation in mainland China. Design/methodology/approach – Based on multiple case studies of four large B2B manufacturing firms, this paper presents a conceptual...
