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Keywords: Intent
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Journal Articles
Asia Pacific Journal of Marketing and Logistics (2017) 29 (1): 70–79.
Published: 09 January 2017
...Prashant Kumar Purpose The purpose of this paper is to explore intents of green advertisements. Design/methodology/approach Using NVivo, a convenient sample of 237 green print advertisements published between August 2010 and July 2015 in leading Indian newspapers and magazines were content...
